Youth in Business series: Mio Corazon

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As a leader one must always display exemplary behavior. I have asked a number of my fellow South African youth mates to participate in the Youth in Business series which will be running on this site for the month of June. Now I figured it is not fair to ask others to do what I have not yet done myself on this blog. I often post about business, investments and so forth but I’ve not yet revealed myself in those fields clearly. So, here goes:

1. Who are you?
I’m Emma Morobe. Born in Ficksburg, Free State. Got my education in the public school system. Learnt my entrepreneurial skills from my mother. I am an aspiring theologian, this seldom clashes with how I think business should be run. Justice and capitalism don’t always agree but nevertheless it makes me unique and my strategies also have a unique view.

2. Tell us a little bit about your business.
I run Titanium Heart holdings. It is a company with multiple interests. Titanium Heart is still finding its feet in the whole investment industry. My focus is however on Mio Corazon.

3. What inspired you to start this kind of a business?
I have always had an interest in many businesses. All the businesses I have started and either failed or succeeded in were in different industries. So, it only made sense for me to start investing in different businesses which I take interest in without having to do the daily work of each. This has allowed me to focus on one aspect which I’m even more passionate about; natural skin and hair care, I do this through Mio Corazon which is owned by Titanium Heart.

4. What make your product unique?
In Mio Corazon, the materials are sourced from places that plant back into the community. The products are manufactured in small batches to ensure the highest quality and avoid waste. The philosophy behind Mio Corazon is “a natural flow of beauty” which is also the slogan. The idea is to have no chemicals in the products that are dangerous.

5. Who are your clients and how does one source clients in your industry?
All people of all age groups. Skin care is for everyone. Our products appeal specially to those with sensitive skin as they are toxin free and also to those seeking natural alternatives for their skin and hair. Getting clients is done through contact and marketing.

6. What challenges do you face and what opportunities exist in your industry?
The challenge and opportunity is that natural skin and hair products are a small industry. Not a lot of people are using natural products and this is also the opportunity to attract more people.

7. Where do you see your business in the next 10 years?
Titanium Heart as a whole will be having its hands in many pies and giving back to the community in various ways. As for Mio Corazon, I hope to have branches in at least 5 provinces and have an impact on the communities in those ares where we will be located in terms of projects and employment.

8. What has being an entrepreneur taught you about life?
I have learnt that we choose to give up and we choose to persevere. Anything we touch can either prosper or die based on what we tell ourselves about our abilities and surroundings.

9. What advice can you give other entrepreneurs and those wishing to start their own businesses:
It is not easy. It requires everything you have and all that you are yet to have. Your first year is a complete non-profit making year, mostly. All that you make goes back into making the product and marketing. Eventually you start making a profit. One thing that I always keep in mind is that in their first year Coca-Cola only sold two bottles; that gives me the ability to recycle the money made by the business in faith that the next financial year will be better than the previous one. And it always is.

10. Where can people find your product?
One can purchase through our online store at, we use payfast for payments. Alternatively you can contact us via social media and we’ll take the order, provide payment details and ship as soon as payment has been received. We do markets all over the country. The information is circulated on our Facebook page and on our Instagram account.

11. Your social media handles:
Instagram: @miocorazonbeauty
Website: (under construction)

2 thoughts on “Youth in Business series: Mio Corazon”

  1. Jan Zac says:

    Hello ,

    I saw your tweets and thought I will check your website. Have to say it looks very good!
    I’m also interested in this topic and have recently started my journey as young entrepreneur.

    I’m also looking for the ways on how to promote my website. I have tried AdSense and Facebok Ads, however it is getting very expensive. Was thinking about starting using analytics. Do you recommend it?
    Can you recommend something what works best for you?

    I also want to improve SEO of my website. Would appreciate, if you can have a quick look at my website and give me an advice what I should improve:
    (Recently I have added a new page about FutureNet and the way how users can make money on this social networking portal.)

    I wanted to subscribe to your newsletter, but I couldn’t find it. Do you have it?

    Hope to hear from you soon.

    Maybe I will add link to your website on my website and you will add link to my website on your website? It will improve SEO of our websites, right? What do you think?

    Jan Zac

    1. Emma M says:

      Were your adSense and Facebook ads targeted to your audience?
      I think you have a good concept and hopefully it is legit and not a way to scam people.

      Try targeting your audience more specifically.

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